WebMD Provider Services has announced a partnership with SaaS patient communications leader Artera (formerly WELL Health) to improve access and engagement to patient education materials and medication affordability programs.
The companies’ joint capabilities will help providers improve clinical outcomes and ongoing patient engagement, as well as aim to reduce the cost of care.
The partnership draws upon each company’s prowess in digital health to extend patient-provider connectivity beyond the point of care.
It combines WebMD Provider Services’ industry-leading patient education, care plan adherence and medication affordability programs with the Artera patient communications platform that enables conversations between patients and their healthcare provider through secure, multilingual real-time messaging. Medication cost savings available through WebMD RX further improve adherence, resulting in improved health outcomes.
Organizations using Artera as their patient communication platform will be able to deliver WebMD Provider Services’ expansive patient education and resources through their existing communication channels. This will empower healthcare providers to engage patients throughout their care journey using two-way, conversational messaging in a patient’s preferred language (with more than 100+ languages available). The partnership deploys text messages because SMS is a channel proven to produce high engagement levels.
Artera’s bi-directional conversation platform has the ability to automate thousands of messages between patients and providers, and gracefully hands off to staff for dynamic messaging when human intervention is required.
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