Wysa Acquires Kins in Reverse Acquisition to Integrate AI and Physical Therapy

Wysa, a provider of AI-driven mental health support, has acquired Kins, a U.S. physical therapy services company, in a transaction that represents a strategic shift in how healthcare technology companies approach market integration. Financial terms of the acquisition were not disclosed.

The deal introduces what Wysa describes as a "reverse acquisition" strategy, where the technology company proactively acquires established healthcare service providers to rapidly integrate its AI platform, rather than waiting for healthcare organizations to adopt AI solutions at scale. This approach directly addresses the reality that musculoskeletal and behavioral health needs frequently co-exist within the same patient population, requiring coordinated treatment approaches.

The acquisition is designed to overcome healthcare's 17-year lag between clinically proven innovation and widespread adoption. By delivering its AI platform directly through Kins' established care pathways, Wysa aims to make services more accessible and accelerate the integration of innovative AI solutions into routine clinical practice. The strategy bypasses traditional adoption timelines by embedding technology within existing provider networks.

The integrated approach blends AI innovation with human-led healthcare services to create a hybrid care model that addresses complex patient needs. Evidence from similar models has demonstrated measurable outcomes. In workers' compensation programs, Travelers insurance found that physically injured employees using Wysa returned to work one-third faster than those without AI support, illustrating the connection between mental and physical recovery outcomes.

Wysa's technology has been deployed with major insurers and health systems globally, including the UK's NHS Talking Therapies and Singapore's Ministry of Health. The company has built an evidence base that includes peer-reviewed studies and has received FDA Breakthrough Device designation for an AI-led conversational cognitive behavioral therapy tool.

"There is no physical health without mental health," said Jo Aggarwal, CEO of Wysa. "Bringing Wysa and Kins together is a focused step toward closing access gaps across mind and body without adding complexity for patients or clinicians."

The acquisition positions Wysa to deliver integrated mental and physical health services through a single platform, combining Kins' physical therapy expertise with Wysa's AI-driven behavioral health capabilities. By acquiring existing healthcare infrastructure rather than building partnerships, the company aims to control the pace of technology integration and demonstrate the clinical and operational value of hybrid care models at scale.

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