Health systems currently consist of complex sets of processes that can take too much time and affect access to care. In this episode, Melanie Marcus, Chief Marketing Officer at Surescripts, talks about how healthcare intelligence can enhance the information flow and save time for patients and healthcare teams.
We learn about the work being done at Surescripts to simplify processes, develop interoperability, and improve medication affordability. Additionally, we hear from Melanie about how artificial intelligence and machine learning help monitor the intelligence network to ensure its safety.
Tune in to this episode to listen about how the Surescripts network is contributing to health systems!
About Melanie Marcus:
Melanie Marcus, Chief Marketing Officer at Surescripts, is a seasoned healthcare executive, with more than 25 years of working at the intersection of marketing, technology, and healthcare. She joined Surescripts as Chief Marketing Officer in 2017, where she now leads marketing and
customer experience. Melanie built her career at McKesson, taking on progressively pivotal roles focused on marketing, strategic planning, and business leadership. Before that, she gained considerable industry knowledge through key roles in strategic planning and marketing for Sutter Health in Sacramento, California, and Mount Auburn Hospital in Cambridge, Massachusetts. Melanie earned her degree from Bowdoin College and her MBA from Boston University.
Things You’ll Learn:
- Surescripts is a cross-country network of healthcare intelligence that has helped patient information flow in different health systems.
- Medication affordability is part of care accessibility.
- Physicians need visibility of healthcare intelligence, such as medication affordability, and oftentimes they're not armed with it.
- Prescribing processes for specialty medications currently take a long time.
- AI helps monitor the Surescripts network to ensure the information is being used for its intended purposes by users.
Resources:
- Connect and follow Melanie Marcus on LinkedIn
- Follow Surescripts on LinkedIn
- Discover the Surescripts Website