In this episode, host Sandy Vance chats with Frank Toscano, the new Senior Vice President of Product and Engineering at Amplify. They talk about the continued relevance of fax technology in healthcare, the challenges of interoperability, and how Amplify aims to streamline workflows to improve patient care. Frank highlights the importance of integrating fax technology with modern systems to enhance efficiency and reduce friction.
In this episode, they talk about:
Fax remains an important part of healthcare communication
Many interoperability challenges come down to integration and mapping
Prior authorizations often still depend on fax
How Amplify supports healthcare organizations of all sizes
Streamlined patient referrals can improve care delivery
Healthcare is an interconnected ecosystem that affects outcomes
Maximizing existing technology boosts operational efficiency
AI helps connect data for better decision-making
Effective solutions start with understanding real workflows
Eliminating legacy technology isn’t always the best option
The future blends proven methods with modern technology
A Little About Frank:
Frank Toscano is a nationally recognized product and technology leader with more than 20 years of experience modernizing how healthcare organizations exchange documents, automate workflows, and connect systems through AI-driven interoperability. As Senior Vice President of Product & Engineering at Amplify, he serves as the company’s public-facing technology voice and strategic advisor, guiding product innovation, engineering excellence, and enterprise integrations. Previously, as Vice President of Product Management at Consensus Cloud Solutions (eFax Corporate), Frank led the transformation of legacy fax into cloud-native, HIPAA-compliant interoperability services, delivering FHIR integration, TEFCA-aligned exchange, AI-powered document processing, and large-scale workflow automation used by thousands of healthcare organizations. A named inventor with multiple U.S. patents in secure communication and intelligent document workflows, Frank has also held senior leadership roles at Cellebrite, Cleo, and Retarus, consistently bridging deep technical architecture with real-world clinical and operational needs to reduce manual burden and improve care coordination.
