At ViVE 2026 in Los Angeles, Ian Khan sits down with Bob Farrell, CEO of mPulse, to discuss innovations in digital health and patient engagement. mPulse is a consumer health engagement company that uses conversational AI, behavioral data science, and personalized messaging to activate health plan members and guide them toward better health actions. Farrell shares how the company leverages technology, AI, and tailored communication to improve patient experiences, lift health outcomes, and support providers and payers. The conversation explores strategies for building scalable, patient-centered digital health solutions that transform care delivery and keep people engaged in their own care.