Best routes to market for DTx

What are the most scalable and sustainable routes to market for DTx companies? Beyond clinical evidence, the right commercialization model is key to drive adoption of DTx. A number of DTx companies have chosen pharma partnerships as their route to market, but is pharma the safest and most efficient commercialization model for DTx companies? Employer and payer partnerships have proven to be better options for some companies and D2C can also be a valuable approach, especially for new players that aim to gain traction faster and easily collect RWD to improve the product.  An unexplored potential path is via medtech companies that are also seeking new ways to reach their customers. Perhaps routes to market undergo iterations as the product gains traction. Join other senior leaders in this informal conversation, where we will talk about: