Pharma companies are accelerating their incorporation of digital tools across all aspects of their business with Digital Therapeutics (DTx) being an element of this digital transformation. However, what DTx means in practice for Pharma companies is still primarily pilots as companies grapple to see how to monetize DTx in a traditional pharma business. Join us in this informal conversation with other senior leaders where we will talk about:
Drivers for both DTx and pharma companies for partnering up
How to monetize DTx in a traditional pharma business (ROI)?
Most pharma-DTx collaborations have been companion-style DTx as opposed to standalone therapies; will this change in the next few years?
From an organizational perspective, what are the key changes pharma needs to do to successfully integrate DTx in their business model?