Healthcare payers have been reluctant to embrace the benefits and opportunities digital health has to offer. But new digital players are disrupting the industry.

In this fast paced, increasingly digitized world, payers are beginning to explore the true value and potential of digital health. But, how exactly are they levelling up to their surrounding and maturing digital health ecosystem? How are they adopting the new digital status quo and what is their long term strategy for remaining competitive in this space?

Over the last few months we've caught up with some of the leading US plans and assessed their digital health maturity. We explored the fundamental challenges threatening payers' entry into the digital health landscape and the results surprised us - in a good way!

There is a clear digital evolution in the US payer market. However, the majority of health plans are in the exploratory stage:

• While objectives are clear, strategies tend to be fluid, suggesting a lack of confidence in digital-related outcomes
• No one health plan we interviewed could demonstrate explicitly the value that their digital health initiatives brings to their organization
• Competition is not necessarily a driver: Any digital health strategy is for advancement of the business rather than reactionary to competitive forces.

Discuss in this session how health plans are embracing their digital maturity. You can read our latest quarterly report on the adoption of digital health solutions here.

We will be exploring these questions in this meeting:

• Should we feel threatened by digital-native payers and tech start-ups chipping away at payer value proposition?
• What are the value drivers and barriers for digital innovation in payer organizations? 
• COVID has changed how risk-taking payers are in digital health investments and partnerships.
• What are the main opportunities in digital that have reimbursement potential?
• Our report revealed that only 56% of payer respondents were able to monetize their digital health investments. Is monetization the end all and be all of digital innovation? How else ought we measure success?