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21 Jul 2022 | 02:45 PM GMT

Masterclass: An Amazon like Customer Experience: Tips & Tricks for Pharma

Anchored by:

Matthew Collier
Chief Executive Officer
SUTHERLAND HEALTHCARE SOLUTIONS
Jim Dwyer
Chief Transformation Officer &Healthcare Lead
SUTHERLAND

Participants:

Jim Dwyer Chief Transformation Officer &Healthcare LeadSutherland
Jim Dwyer
Chief Transformation Officer &Healthcare LeadSutherland
Matthew Collier Chief Executive OfficerSutherland Healthcare Solutions
Matthew Collier
Chief Executive OfficerSutherland Healthcare Solutions
Alyssa Dietz Vice President, Clinical StrategyTwill (formerly Happify Health)
Alyssa Dietz
Vice President, Clinical StrategyTwill (formerly Happify Health)
Anneleen Vyncke Digital Care Transformation Program LeadUCB
Anneleen Vyncke
Digital Care Transformation Program LeadUCB
Cheng-En Lai Marketing Manager, Digital HealthBaxter International
Cheng-En Lai
Marketing Manager, Digital HealthBaxter International
Chris Wasden Chief Strategy OfficerTwill
Chris Wasden
Chief Strategy OfficerTwill
ES
Ekaterina Ser DirectorMSD
ES
Ekaterina Ser
DirectorMSD
Piotr Sokolowski Chief Medtech StrategistS3 Connected Health
Piotr Sokolowski
Chief Medtech StrategistS3 Connected Health
Thyago Ohana Digital Strategy & Capabilities LeadUCB Pharma
Thyago Ohana
Digital Strategy & Capabilities LeadUCB Pharma
Tracy Lahey Strategy & Business Development ManagerAmgen
Tracy Lahey
Strategy & Business Development ManagerAmgen
Yousef Diab Director, Global Oncology MarketingMerck & Co.
Yousef Diab
Director, Global Oncology MarketingMerck & Co.

About this Meeting

Spotify, Disney, Amazon, what do all of these organizations have in common? Top class customer experience. The healthcare industry has always struggled with building omnichannel strategies for their offerings. How can life science companies leverage the learnings from other industries to successfully market and scale digital health solutions?

In this masterclass led by Sutherland, the organization behind the omnichannel strategy at the aforementioned companies, we will learn more about successful customer experience strategies and how pharma and medtech companies can improve their customers' experience with their digital health offerings and drugs. Sutherland will walk us through: 

  • Use cases on Amazon, Disney and ESPN excellent customer experience. What have we learned from these companies? How can the healthcare industry use these learnings to successfully market and scale digital health solutions? 
  • Digital capabilities needed to build a holistic experience and how to implement these (e.g. data back bone, platform interoperability, automation, advanced analytics, etc). 
  • Life science companies barriers to building proper omnichannel experiences. 
  • Trends and expectations for the next 5 years. How will the customer experience standards evolve?