Panel Discussion: Patient Engagement Through a Digital Health Front Door

The digital front door is a powerful approach to improve patient engagement and care delivery, but it requires a patient-centric and holistic approach to be successful. By leveraging technology that patients already use, healthcare organisations can improve access, productivity, satisfaction, and revenue. Together, a patient-centric approach and meaningful technology can create a seamless and personalised experience for patients, providers, and other stakeholders. Join in the conversation with our expert panel were we will discuss;

• Developing an omnichannel approach. How to seamlessly blend in-person and digital offerings? How can a digital front door approach be integrated with other healthcare initiatives and strategies (e.g. telemedicine, population health management, value-based care etc.)? Who can benefit from digital front door strategies?
• Opportunity and challenges of a ‘digital front door’. What are the main benefits and challenges of implementing a digital front door approach in healthcare in terms of patient engagement? Where is the greatest opportunity to engage patients? When should digital vs. traditional ‘doors’ be used?
• Building patient trust. Can these solutions build patient trust and adoption around digital health? How can we ensure that a digital front door approach is patient-centric and human-centric, rather than just technology-driven?
• Defining successful engagement. What does success look like (in terms of patient satisfaction, engagement and outcomes)? How does engagement vary over the course of the user journey? How can we ensure that a digital front door approach does not widen the digital divide and leave vulnerable patient populations behind?
• Real-life examples and learnings. What are some examples of successful digital front door implementations, and what lessons can we learn from them?