Patient engagement with non-Prescription DTx products

As healthcare evolves to a more patient-centric model, DTx products will need to be more and more engaging to thrive in this competitive industry. This becomes especially important for non-PDT products, where HCPs are not as actively involved to push patient activation and long-term engagement as in PDT products. Join this meeting to have a peer-to-peer conversation about building patient engagement for non-PDT products: 

- Current patient engagement rates: what non-PDT solutions have shown the highest patient engagement rates? What can we learn from them? 

- Patient awareness and activation strategies: how do you get patients to start using a nPDT solution for the first time? 

- Long-term patient retention: how to continuously improve engagement to ensure patient retention? What are the KPIs to measure success? 

- Personalization vs. Scaling: is personalization possible when scaling?