The Next Generation of Health Consumers

People born between 1981-1996 have surged to make up more than 50% of the US workforce leading to a much younger population falling under employer-sponsored health plans. So how does the industry adjust itself to appeal to this younger generation that wants more accessible, convenient care options that work around their schedule? Learn from brands who have enamored this dominant demographic with a digital health experience that will keep them loyal for years to come.