Offering a free solution in exchange for commercial ownership of data may result in a massive breadth of data, but it doesn?t necessarily have the depth necessary to solve the most important problems when it comes to healthcare. The opportunity for technology in healthcare to improve patient outcomes is immense. For science to work on a massive scale we first need to rebuild trust. Because healthcare isn?t ad tech. The impact of showing the wrong ad is very different when the optimization variable is mortality. Healthcare requires breadth and depth of data with clear traceability to source. Hear an innovation approach to making data structured and usable at an institutional level.