?Change the way you look at things and the things you look at change.? This wise statement speaks to the fact that any real behavior change starts with your mindset. Whether motivated by health, wealth, or purpose, unless your mind is on board with this ?new you,? your body will not follow. Digital health companies are honing in on this crucial connection and offering personalized, data-driven solutions rooted in behavior science. Whether your dangling carrot is rooted in monetary incentives, community support, goal setting or one-on-one coaching, there is a successful path to transforming your health.