About this Session:
New tools that offer people more information about their health are combining with a pandemic-accelerated, growing interest in people taking more control over their own health. Google reports 200 billion health-related searches per year and a search for self-care yields 5 billion hits. How can consumers navigate this complicated landscape overflowing with information, and misinformation? Conversely, how can companies seeking to aid in helping people take better care of their own health from prevention to treatment breakthrough in a crowded marketplace? Through more than a century of innovation, Bayer has developed a model of consumerizing science to scale new innovations built on its principles of science-led self-care. Learn how Bayer continues to evolve in this changing environment, working with external partners to scale and bring to market new innovations.