Being a first mover demands tenacity, adaptability, and a willingness to navigate uncharted territory. Now imagine a new entrant observing your journey, learning from your mistakes, and launching a slightly improved version of your creation. It may seem frustrating at first, but that’s show biz, baby. Investors may jump at embracing the newest technological advancements and revolutionary care models, despite no comps or proof of concept, or they may shy away from the uncertainties. The goal is to strike a balance between embracing pioneering ideas and knowing when something is just too good to be true, ahem, Theranos, all in the pursuit of innovation. Founders who were brave enough to go first will take the HLTH stage to share their triumphs, tribulations and maybe a few regrets. It’s all for the plot!
