8 - 11 Oct 2023 | Las Vegas

Happy 110th Birthday!

About this Session:

Talk to any healthcare executives in a purchasing position and they’ll likely mention the sea of emails received pitching the next transformational point-solution. While there are likely diamonds in the rough that will transform their business, it’s hard to find that needle in your inbox full of haystacks. There is a method to the madness, with unique strategies emerging to assess marketing claims and measure the potential ROI of new solutions. The proof is in the data and some will come out on top, proving their ability to create better health outcomes and reduce costs for patients and winning the trust of payors, providers and employers alike. Purchasers take the stage to give you an insider look at their decision-making process and what new solutions excite them most!