20 - 23 Oct 2024 | Las Vegas

Healthcare Marketing Summit: Integrating Real-World Healthcare Analytics for Campaign Success

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About this Session:

Pharmaceutical advertisers and companies must develop marketing strategies that are multilayered as third-party cookies become a liability. Audience-based solutions remain part of this, but marketers should collaborate with their agency and ad tech partners to integrate real-world data in the pre-campaign planning, campaign launch and optimization phases. Discuss differences in content consumption based on health conditions, compare web behavior vs. TV viewing habits and how healthcare-focused supply analysis can feed into SPO applications. Speakers: Jess Pellen, Director of Research, Kargo Ted Sweetser, VP of Advertising and Partnerships, Purple Lab