Healthcare Marketing Summit: Measuring ROI in Digital Healthcare Marketing

Explore strategies and methodologies for measuring return on investment (ROI) in digital healthcare marketing campaigns. Discuss key performance indicators and case studies to assess and enhance campaign effectiveness. Moderator: Jess Pellen, Director of Research, Kargo Steven Hellbusch, VP, Analytics, Mindgruve Anshul Acharya, Managing Director, Publicis Sapient