Telemedicine's Rise, Fall and We're not Sure yet

Telemedicine has been through it over the last decade - starting as an underused and understudied “nice to have” followed by unprecedented growth and adoption during the pandemic and now facing an uncertain path ahead as utilization rates continue to decline. Maybe the pandemic was as big as it was ever going to get, or perhaps we are just not seeing its full potential yet. Just as millions of Americans were getting comfortable with their virtual doctor’s visits, Congress may pull the rug out from under them as they debate expanding pandemic-led flexibilities around virtual care. Some big incumbents packed up their virtual waiting rooms, going back to their old ways, while new entrants continue to flood into the market. We are getting mixed signals all around! From the accessibility of virtual prescriptions to the ability for providers to digitally cross state lines, the rules of the game are changing faster than you can say ‘I think you’re muted.’ So grab your devices and fasten your seatbelts – we’re diving into the glitchy and glorious world of telemedicine, where the future of healthcare might just zoom to new heights!