What’s Working — and What’s Not — in Direct-to-Consumer Care

After a pandemic rush on telehealth and direct-to-consumer care, the dust is settling — and the market is saturated. Both new start-ups and legacy pharma companies started going direct to patients, with varying degrees of success. We’ll take a look at what aspects are stable, which are still trying to find footing, and make our predictions for long-term trends. 9:00am - 9:20am Opening Remarks 9:20am - 9:45am Direct-to-patient pharmaceutical sales — anecdote or trend? At the start of the year, Eli Lilly announced it was starting its own direct-to-consumer website to connect consumers to weight loss drugs. Pfizer launched its own platform in August. Start-ups and legacy companies offering prescriptions DTC are nothing new — but pharma companies skipping the middleman is more unusual. How is the strategy playing out, and is this something we might see more of? Moderator: Shelby Livingston, Senior Reporter, Endpoints News Speakers: Angela Fitch, Co-Founder and Chief Medical Officer, knownwell Peter Ax, founder and CEO, UpScriptHealth Patrick Carroll, Chief Medical Officer, Hims 9:45am - 10:10am How digital mental health platforms are trying to survive the telehealth plateau As telehealth use starts to plateau, can online mental health providers find ways to grow sustainable businesses that increase the quality of mental health care in America? And is telehealth actually the best way to tackle the mental health crisis in the US? Moderator: Lydia Ramsey Pflanzer, Deputy Editor, Endpoints News Speakers: Vaile Wright, Senior Director, Health Care Innovation, American Psychological Association Robert Krayn, Cofounder and CEO, Talkiatry Leslie Witt, Chief Product & Design Officer, Headspace 10:10am - 10:30am Beyond Telehealth 1.0: In Conversation with Dr. Nworah Ayogu An in-depth conversation with Nworah Ayogu, head of Healthcare Impact at Thrive Capital and former general manager of Amazon Clinic, about consumer engagement with telehealth and the commercial pressures on the industry. Interviewer: Lydia Ramsey Pflanzer, Deputy Editor, Endpoints News Featured Guest: Nworah Ayogu, Head of Healthcare Impact, Thrive Capital