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19 - 22 Oct 2025 | Las Vegas

Not Hard to Reach, Just Easy to Ignore

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Speakers:

Deborah Glasser Head, Specialty Care, N. America; U.S. LeadSanofi U.S.
Deborah Glasser
Head, Specialty Care, N. America; U.S. LeadSanofi U.S.
Halima Ahmadi-Montecalvo VP, Research and EvaluationUnite Us
Halima Ahmadi-Montecalvo
VP, Research and EvaluationUnite Us
Karley Yoder CEO Comprehensive Care UltrasoundGE HealthCare
Karley Yoder
CEO Comprehensive Care UltrasoundGE HealthCare
Nima Roohi Sefidmazgi CEO & Co FounderBlooming Health
Nima Roohi Sefidmazgi
CEO & Co FounderBlooming Health
Sonja Bachus Chief Experience OfficerNational Association of Community Health Centers
Sonja Bachus
Chief Experience OfficerNational Association of Community Health Centers

About this Session:

We are living through a golden period for healthcare innovation with breakthrough treatments and new technologies developing at an unprecedented rate, yet these advances are only reaching the privileged few. As technological capabilities and knowledge grow, so do existing disparities in access to care. The rural health gap exemplifies this harsh reality. While urban cancer centers offer precision medicine and immunotherapy trials, rural patients face hours-long drives to access basic oncology care, if they can afford the gas money to get there and time off work at all. Medicaid patients are discovering that having insurance doesn’t guarantee access to the most effective treatments, creating a two-tiered system where your zip code and economic status determine if you receive world class care or get left behind. Organizations and leaders are working tirelessly to create a new reality where care gaps close through effective partnership models, utilizing virtual care, and tackling perverse incentives that plague our system. How can we reexamine our approach to innovation to ensure it serves everyone, not just those who can afford it? The uncomfortable truth is that we haven't failed to reach these patients, we've failed to prioritize them.