About this Session:
The Nutrafol Founder’s Journey to the Top of Wellness Industry
Nutrafol founder Giorgos Tsetis didn’t set out to build a wellness empire Yet frustrated with hairloss medications, and disappointed to discover a supplements industry full of pseudoscience, empty promises, and products that didn’t actually work, he decided to create something better. What started as a personal quest evolved into a company that has not only become the #1 dermatologist-recommended hair growth supplement in the U.S., but along the way, helped build the field of hair wellness. Tsetis built Nutrafol on a counterintuitive premise: be transparent about the science, acknowledge that hair loss is complex and multifactorial, and create products backed by clinical research. As Nutrafol expands beyond hair health into broader wellness categories, Tsetis is betting that consumers will continue prioritizing preventive, holistic approaches to health that treat root causes rather than just masking symptoms. Earlier this year, Nutrafol was fully acquired by Unilever in a multibillion-dollar transaction, marking one of the most successful exits in the wellness sector. Join us for an intimate conversation about building a science-backed wellness brand in an industry full of noise, the trends reshaping how consumers approach supplementation and preventive health, and what’s next for a founder who proved that you can disrupt the supplement industry.