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19 - 22 Oct 2025 | Las Vegas

Patients know First

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Speakers:

Bridget O'Connell Director, Payer RelationsAmazon Pharmacy
Bridget O'Connell
Director, Payer RelationsAmazon Pharmacy
Emily Aaronson Chief Medical OfficerWalmart
Emily Aaronson
Chief Medical OfficerWalmart
Kevin Kettler PresidentCoverMyMeds
Kevin Kettler
PresidentCoverMyMeds
Mike Ybarra Chief Medical Officer & Sr. Vice PresidentPhRMA
Mike Ybarra
Chief Medical Officer & Sr. Vice PresidentPhRMA

About this Session:

Description: When patients discover their medication costs at the pharmacy counter, it's already too late. The pharmaceutical industry has moved from treating price transparency as a nice-to-have to recognizing it as mission-critical, with companies making unprecedented strides in digital modernization. While consumer-friendly pricing tools bring financial predictability to the mainstream, we're witnessing an explosion of innovation that requires industry-wide collaboration, from cutting-edge platforms that reveal costs before prescriptions are written to medication access solutions that eliminate sticker shock entirely. But as the transparency movement reaches fever pitch, companies are discovering that translating complex pricing structures into experiences that resonate with patients’ lived experiences is harder than reforming healthcare itself. This goes beyond the mechanics of pricing to address the human impact, examining how the industry's obligation to patients can drive innovative solutions that make healthcare truly accessible. The future of pharmaceutical trust depends on creating a healthcare journey where patients feel empowered, informed, and never blindsided by unexpected costs.