Dr. Google will see you now: Improving patient education or miseducating the masses?

We’ve all done it. You get an odd rash, or a strange pain in your back, and off to the internet you go. But googling your symptoms only tells you which diseases have the best SEO. There are pros and cons to googling your symptoms (or Binging them, if you’re really alternative), but in this interconnected world, where access remains an issue, the number of people doing it will continue to rise.How can we ensure that search engines prioritise accurate, accessible, and up-to-date health information, and steer those in need away from misinformation?Dr. Google will always be faster and more accessible than traditional healthcare systems. Maybe, in fact, search engines are exactly what the doctor ordered.