Sales: Reclaiming healthcare's dirtiest word

Chief Growth Officer. Head of Partnerships. Business Development Director.We'll do almost anything not to use the word 'sales' in health. It doesn't feel right, does it? Selling health? The same skill set that brought you realtors, second-hand car salesmen, and telemarketers, shouldn't align with the basic human right that is health, should it?Well, yes and no. In many ways, sales is as much a part of the treatment cycle as triage. But how it's done can leave a lot to be desired. Companies often see validation as the peak of the mountain, but if we're to take anything from Pear Therapeutics et al, it has to be that just because it's validated, doesn't mean it'll sell.So what does good look like, and how do we Make Sales Great Again?