The mother of invention: Maternal health innovator showcase

When it comes to ‘new' markets, TAM is King. Or Queen, in this instance. UNICEF estimates this market's total number of new and returning participants every year at approximately 135mn, and yet investment remains low. \r\nBy participants, we of course mean mothers. And the Queen-sized TAM belongs to maternal health. With figures like that, maternal health not being front and centre of every VC's portfolio wishlist is the mother of all surprises.\r\nInvestment has been creeping up, with 2023 a high watermark, but maternal health, like so many areas of women's health, remains underfunded and under publicised. \r\nBut a new generation of innovators, tired of being told to crawl before they walk, is breaking through and transforming maternal health. Meet some of the globe's finest maternal health pioneers and their revolutionary innovations in our maternal health showcase - because this time, mother really does know best.