The datasphere is projected to hit 175 zettabytes by 2025. As consumers of healthcare services, patients want to access and manage their health data in a simple, often mobile way for the rapid pace of life, just as they shop, bank, and travel. Yet, there are 231 patients named Maria Garcia with the same date of birth in a single county in Houston, TX. How do providers and other stakeholders know they are matching the right information to the right patient? Patient identity management continues to be a thorn in the side of healthcare that can turn good intentions into patient risk and even harm and trigger costs as high as $1.5 million in denied claims. This informative session features an in-depth exploration of the various approaches to patient identity management including the unique patient identifier (UPI), use of algorithms, digital ID, and emerging standards. An essential piece of knowledge for executives, trendsetters in the field will discuss what works and what doesn’t, all wrapped up in best practices.