About this Session:
Health is extremely personal, emotional, and as unique as a fingerprint. Health care, however, is known for being impersonal, fragmented, expensive, and complex; lagging far behind other industries in meeting consumer expectations. So what?s really holding health care back from transformational change? Katya Andresen will share her take, and a roadmap to achieving customer-centricity in healthcare including proven tactics such as breaking into the ?unthinking mind,? working backward from the consumer, and building diverse teams to get the best (but not easiest) answer. According to Katya, people, not technology, are the hardest part of changing the system.