In partnership with Savvy Cooperative In this engaging session, we will explore the critical importance of patient involvement in the development of health technology. Despite the widespread use of the term "patient-centric," many products are designed without the meaningful input of those they aim to serve. This disconnect not only hampers innovation but also risks creating solutions that fail to meet the real needs of patients. **Key Topics Covered:** * The Current Landscape of HealthTech: An overview of common pitfalls in health technology development and marketing, highlighting the gap between patient needs and product design. * The Power of Patient Voices: Real-life testimonials from patients who have been involved in the development process, showcasing how their insights have shaped effective health solutions. * Strategies for Effective Engagement: Insights on when to engage patient advisors versus utilizing larger samples of patient insights, ensuring a diverse and representative understanding of patient needs throughout the development lifecycle, from ideation to usability testing. * User-Centered Design Principles: An exploration of design methodologies that prioritize patient input, ensuring that health technologies are intuitive, accessible, and aligned with patient needs. **Learning Outcomes:** Participants will leave this session with a clear understanding of how to actively engage patients in the development of health technologies. By the end, attendees will be equipped with actionable strategies to foster collaboration, leading to innovations that truly resonate with patients and improve health outcomes.