From Scroll to Trust: How Patients Discover Health on TikTok

Health conversations are happening on TikTok, and patients prefer it with you. New studies reveal that TikTok users seek content from brands to validate creator and peer-led health and wellness advice. Join us to unpack the biggest misconceptions in healthcare paid media and explore how brands can blend authenticity and professional authority to drive their next phase of growth. RSVP: https://tiktokatvive2026.splashthat.com/ Manuel Hoyer Head of Industry, Health and Wellness TikTok