From Interoperability to Intelligence: Creating a Trusted Healthcare Customer 360

As healthcare consumerism accelerates, health systems face mounting pressure to unify patient and consumer identities while scaling analytics, governance, and operations across an expanding ecosystem of clinical, engagement, and partner data. This session explores how Novant Health partnered with Verato to establish a trusted Customer 360, using a unified identity backbone to resolve fragmented data and reveal the complete patient journey. Attendees will learn how this foundation enables seamless, personalized experiences, improves operational efficiency, drives growth, and supports enterprise analytics as new data sources are added (particularly through M&A), all while delivering AI-ready insights grounded in truth, not noise. Sponsored by: Verato