(Happy Holidays from everyone at HealthXL! We are re-publishing the Most Popular Digital Health Content on our platform. We will be back with more news, more analysis, more learnings and more original content in 2023.)
Digital health is evolving and maturing at a rapid pace, moving from a niche area of healthcare to a central component and bringing with it new innovations and infrastructural hurdles. It was only a matter of time before the major global tech players began to make moves towards adding their own contributions to this field.
What’s the attraction?
Healthcare is a $11+ trillion market that is haunted by disorganization and difficulties in resource allocation. It's easy to see why Big Tech would be drawn to the industry when it has had immense success in addressing similar issues in broader consumer and business markets. Many companies are confident they can apply similar principles to fix these inefficiencies in healthcare.
What does Big Tech bring to the table?
Colossal consumer base, data and analytics, and the know-how to leverage these to understand consumers.
Champions of user experience (UX), a critical element for the adoption of consumer technologies. Traditionally healthcare stakeholders are more focused on efficacy than UX.
Versed in complementary technologies, like wearables, that are driving the consumerization of healthcare.
Expertise in cloud computing and supply chain / delivery optimisation to improve interoperability and enable better decision making and more transparency.
In our Big Tech and Digital Health report, we take stock at this pivotal point in time to explore how major players in technology are approaching digital health, and putting their stamp on the future of healthcare.
Read our exclusive report here.
(This report was originally published on 22nd September, 2022.)
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