One of the US’s grocery leaders, Albertsons Companies has announced the launch of Sincerely Health, a digital health and wellness platform. Sincerely Health is now accessible on 16 of its banners’ grocery apps and websites including Albertsons, Safeway, Vons, Shaw’s, Jewel-Osco, Acme, Tom Thumb and more.
Sincerely Health is designed to help improve lives by connecting, educating, encouraging and rewarding customers on their health and wellness journey so they can make informed choices regarding food, physical activity, sleep and mindfulness.
Sincerely Health is a platform built in collaboration with healthcare providers, insurance companies and technology organizations who share a broader purpose to improve the health and well-being of every community they serve. The teams also gleaned valuable insights gathered from over 10,000 customers and associates. The platform will continually evolve based on customer feedback, which will also inform new features, collaborations and enhancements to position Sincerely Health as a trusted and reliable health resource.
The Sincerely Health experience begins with a brief questionnaire that measures a customer’s Health Score based on seven dimensions of well-being. The scores are calculated using actuarial science, considering varying lifestyle factors such as age, gender, nutrition, lifestyle choices and mental health.
The platform also enables users to link activity trackers such as Apple Health, Fitbit and Google Fit, as well as log their vitals and medication regimen to have better visibility and control over their health and well-being. Customers can then set small achievable goals to improve their Health Score, track their progress and receive actionable insights and rewards for achieving those goals.
Sincerely Health also offers an online pharmacy experience, including tools for managing prescriptions, scheduling vaccine appointments and connecting users with general practitioners via convenient telehealth services.
Customers joining Sincerely Health from their preferred banner’s grocery app will receive an initial incentive of up to $25 off an upcoming grocery purchase redeemable across stores. As customers take additional actions such as setting a health goal or responding to a health recommendation, they can earn additional points.
Albertsons is the latest retailer to enter the digital health space, after Kroger Health made its debut in January this year. Naturally, industry giants like Amazon, Walmart, Walgreens and CVS will present stiff competition to the new players.
With the launch of RxPass, Amazon Clinic, and its latest plans to acquire OneMedical - Amazon is leaving no stone unturned to capture the healthcare market.
Earlier in 2022, Walmart announced the launch of the Walmart Healthcare Research Institute to address clinical trial diversity, aiming to improve community access to trials for traditionally underrepresented populations. It also expanded a partnership with clinical laboratory Quest Diagnostics, following other healthcare acquisitions such as multi-speciality telehealth provider MeMD and healthcare app developer CareZone.
In 2022, Walgreens also stepped into the clinical trials space, stating that it would use both in-person and virtual care as well as technology resources to execute studies.
In 2021, CVS Health announced its Clinical Trial Services business, which would work to recruit patients, help run studies and generate real-world evidence. It also announced a partnership with decentralized clinical trial company Medable to power its services.
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