Hello Heart App to Gamify Medication Adherence to Tackle Heart Disease

Hello Heart is a digital health coaching platform which is used by patients to manage their heart health. The platform released a virtual pillbox upgrade to its app called My Meds that focuses on medication adherence and safety by tracking medications and flagging known drug interactions. 

The gamification is done with the understanding that heart health is a relatively silent killer that both patients and employers tend to put off addressing. The app gamifies other heart health-related activities such as reaching exercise and step goals and tracking blood pressure.

“Medication adherence is unusually low when it comes to heart disease. Because you can’t see or feel heart disease risk factors like high cholesterol and blood pressure, you can’t feel if the meds you are taking are helping them or not, which leads many people to just skip them and ignore the problem,” Maayan Cohen, co-founder and CEO of Hello Heart, said in a press release.

Hello Heart follows many of the guidelines highlighted by the Centers for Disease Control and Prevention’s (CDC) ‘Love Your Heart’ resources for healthcare professionals. It is a campaign for heart heart that emphasizes the need for lifestyle changes, blood pressure monitoring and medication adherence, all steps that can help address the silent killer of high blood pressure.

The ‘My Meds’ feature was rolled out with its 100 employer clients earlier in February.

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