IQVIA, a leading global provider of data, analytics, technology, and services to the life sciences industry, and Salesforce, the #1 AI CRM, have announced an expanded global strategic partnership to accelerate the development of Salesforce’s Life Sciences Cloud, a next-generation customer engagement platform for the global life sciences industry.
This collaboration aims to provide life science organisations with a single, intelligent end-to-end engagement platform that transforms the customer experience to be orchestrated and personalised, leveraging innovations from IQVIA's Orchestrated Customer Engagement (OCE) platform and Salesforce’s CRM software powered by IQVIA data, domain expertise, and advanced analytics.
As part of the partnership, IQVIA will licence the OCE CRM-related software to Salesforce, collaborating to accelerate the development of Life Sciences Cloud for customer engagement, expected to be available in 2025. IQVIA will continue to market the OCE CRM product and support its customers globally through 2029, while working with Salesforce to jointly market the new offering and ensure a coordinated transition.
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