Roche Pharma India Launches New Digital Platform - The Blue Tree 2.0 Mobile App

Roche Pharma India have launched an app for their patient support programme ‘Blue Tree’.

The app ‘Blue Tree 2.0’ will allow cancer patients to enroll in the programme, give accurate information about the disease (combating fake news), order and track their doorstep drug delivery, speak to experts about physiotherapy, nutrition, access cancer support services and access funding supports. 

The app’s reach is intended to simplify the support journey and support last mile delivery. To do this Roche has partnered with Tata 1MG for programme management, Vardhaman and IMS for last mile delivery and Mouri Tech for the building of the app.