ŌURA has announced the launch of its first proprietary large language model designed specifically for women’s health, now available for testing within Oura Labs. Integrated into the Oura Advisor experience, the model draws on established medical standards, peer-reviewed research, and knowledge sources vetted by ŌURA’s in-house board-certified clinicians and women’s health experts. It also incorporates members’ biometric signals and long-term trends to generate personalized, evidence-based insights.
The model supports questions spanning the reproductive health spectrum, from early menstrual cycles through menopause. By interpreting user inquiries in the context of women’s physiology, life stages, and longitudinal health data, ŌURA aims to move beyond general-purpose AI systems toward more tailored and clinically grounded digital health interactions.
“This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members,” said Ricky Bloomfield, MD, chief medical officer at ŌURA. “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems. By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes ŌURA uniquely powerful.”
When members pose women’s health questions, the system references curated research while analyzing relevant data across sleep, activity, cycle, and pregnancy tracking, and stress metrics. The model is designed to provide responses that are non-dismissive and supportive, helping users prepare for discussions with healthcare providers.
“Women’s health questions are often deeply personal and high-stakes, and they deserve answers that can be trusted,” said Chris Curry, MD, clinical director of women’s health at ŌURA and board-certified OB/GYN. “With this model, we’re providing the kind of preparation and insight that I wish every one of my patients had before coming to their appointment.”
Hosted entirely on ŌURA-controlled infrastructure, the model reflects the company’s privacy-first approach. Participation in Oura Labs testing remains optional, with user feedback informing further development before potential integration into the core app experience.
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