Virgin Pulse and HealthComp rebrand as Personify Health after $3B merger

Virgin Pulse and HealthComp, having merged in November, are undergoing a rebranding effort and will now be known as Personify Health. This strategic move combines the mobile-first employee wellness and engagement solutions of Virgin Pulse with HealthComp's benefits and analytics platform. The result is a comprehensive health platform called Personify Health, offering personalised health plan administration, well-being experiences, and health navigation solutions on a single platform. 

The rebranding aims to tackle the challenges posed by increasing healthcare costs and complexity by breaking down traditional healthcare silos and providing a personalised, all-encompassing solution.

Personify Health, led by CEO Chris Michalak, is positioned to optimise investments for businesses and empower individuals with a first-of-its-kind personalised health platform. The transition to Personify Health will unfold over the next several months, but in the meantime, members will continue using the Virgin Pulse and HealthComp platforms throughout 2024. 

The majority ownership of Personify is held by New Mountain Capital, in collaboration with Marlin Equity Partners, Blackstone, and Morgan Health, the healthcare arm of JP Morgan Chase. The rebranded entity aims to impact more than 40 million lives worldwide by 2027, leveraging technology, AI-enabled data platforms, and clinical expertise to enhance member health outcomes and reduce costs for both individuals and employers.