At HLTH 2025, Ian Khan sits down with Scott North, Head of Partnerships at Praia Health, to discuss the consumer experience in healthcare. Praia Health, which spun out of Providence, offers a consumer orchestration platform that personalizes each patient's digital experience and connects them to the right services. North shares how better digital orchestration drives engagement and loyalty. The conversation explores how a personalized digital front door can transform how patients interact with health systems.