The Silo Tax - What a Fragmented GTM Strategy Actually Costs Health Tech Teams

GTM teams in healthcare don't have a detection problem anymore. They have more data, signals and technology than ever before but most of the time opportunities are still missed, follow-up is still fragmented, and teams can struggle to turn insight into action. When people, processes and technologies operate in isolation, every handoff creates friction and the result is a hidden “silo tax”: wasted effort, slower execution and customer experiences that can feel anything but connected.

The goal: move from disconnected efforts to a connected system that can turn signals into meaningful action. Co-hosted by demandDrive and HLTH, This session will explore what fragmented GTM actually costs health tech teams and what is necessary to build a system where people, process and technology work together.

Designed for senior commercial and GTM leaders at B2B health technology companies, this session will unpack what happens between identifying a signal and acting on it, where teams lose momentum, and how organizations can build a more connected GTM engine.

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