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Unlocking Value: Building a Business Case for Digital Health in Injectable Therapies

About this Meeting

Exploring what drives success in device-enabled digital health solutions.

This strategic roundtable equips cross-functional pharmaceutical leadership with actionable frameworks for developing comprehensive business cases and evidence generation strategies for connected injectable therapies. Through detailed case study analysis and practical implementation guidance, this roundtable provides tools to establish cross-functional consensus, drive organizational alignment, and create unified approaches to connected therapy development that demonstrate clear value to patients, providers, and payers.
Participants will explore how to transform digital solutions from competitive differentiators to essential components of therapeutic offerings through robust planning and evidence-based decision making.
Key discussion points will include:

Learning lessons from Merck KGaA’s successful growth hormone program
Examining and prioritizing the different levers of a compelling business case for device-enabled digital health solutions
Identifying the metrics and evidence that matter most for the digital health business case, including clinical outcomes, adherence and persistence to therapy, healthcare provider and patient preferences, and real-world data generation

Participants:

Ary Deleray Digital Health Business LeaderRoche

Digital Health Business LeaderRoche

Atif Elahi Digital Health Business LeaderRoche

Digital Health Business LeaderRoche

Casper Binow Hansen Partner Lead, Digital Health PartnershipsNovo Nordisk

Casper Binow Hansen

Partner Lead, Digital Health PartnershipsNovo Nordisk

Ekaterina Alipiev Director Commercial Innovation DiscoveryPfizer

Ekaterina Alipiev

Director Commercial Innovation DiscoveryPfizer

Emre Ozcan Global Head of Digital HealthMerck KGaA

Global Head of Digital HealthMerck KGaA

Gregoire Cosendai Category LeadYpsomed

Gregoire Cosendai

Category LeadYpsomed

Ikuska Sanz Digital Health LeadTakeda

Digital Health LeadTakeda

John Mulcahy VP Product ManagementS3 Connected Health

VP Product ManagementS3 Connected Health

Lu Zheng VP, Head Digital HealthTakeda Pharmaceuticals

VP, Head Digital HealthTakeda Pharmaceuticals

Martin Peters Head International Patient ExperienceNovartis

Head International Patient ExperienceNovartis

Tammeka Cooper Senior Director innovation and global healthViiV Healthcare

Senior Director innovation and global healthViiV Healthcare

Tessy Huss Director of Strategy , HLTH CommunityHLTH Community

Director of Strategy , HLTH CommunityHLTH Community

Thomas Boillat senior digital health product leadRoche

senior digital health product leadRoche

Ventsislav Dobrev Global Clinical Lead Digital BiomarkersRoche

Ventsislav Dobrev

Global Clinical Lead Digital BiomarkersRoche