While digital health for women is still at the beginning of the journey, investors are starting to see a great opportunity considering the big reach these solutions might have (50% of the population) and women’s engagement with health and wellbeing (80% of health decisions in the US are made by women). 

Beyond  fertility, digital health startups are getting involved in sexual wellbeing and education, contraception, menopause, pregnancy management, pelvic floor workouts, etc. Women also tend to view their ObGyn as their primary care provider, so there is a major role for ObGyns to play in digital enablement of female health. However, the undeniably fragmentation of this market raises the question of how we can bring solutions together to deliver a more holistic service, combining natural physiological processes and sickness, for women; is building harmonized products the way to go in digital health for women? If you work in pharma, medtech, investment, digital health companies, we would like to know from you!