Are you a DTx or Pharma company seeking wide-spread reimbursement of a DTx product in the US? Keep reading, this masterclass is for you.
Even though demonstrating evidence, building stakeholder advocacy and achieving desired regulatory status are important steps in the DTx commercialization journey, enabling reimbursement pathways at scale is a key adoption condition needed for higher DTx revenue potential. However, most DTx companies struggle to get their products reimbursed. In this masterclass led by Mike Pace we will focus on Pharmacy Benefit Managers (PBMs) as an entry point to DTx reimbursement in the US. Mike will walk us through:
Why PBMs can be a good point of entry for DTx companies? Pros & Cons
What product types and solution offerings are best suited for PBM channel activation
How to approach and engage PBMs: understanding archetypes, business drivers and motivations of PBMs
Real examples: best practices, learnings and contracting expectations