Masterclass: Is the NHS the right customer for you?

The NHS is often seen as the holy grail for market entry in the UK, with the majority of the UK's £283 billion annual healthcare spend supporting it. However, the timelines and pathways for innovation adoption are difficult to navigate, in addition to complex commercial frameworks and regulatory requirements. In this session, we will discuss: 1. UK market size 2. Challenges and opportunities for introducing innovations to the UK market and within the NHS 3. The NHS structure and key organisations 4. UK regulatory guidance for digital health innovations - including recent developments 5. Top tips from experience - e.g. which stakeholders to engage with and when; how to demonstrate value for the NHS as a customer