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13 Jul 2023 | 02:45 PM GMT

The New Role of Medical Affairs: Enabling Digital HCP Engagement and Scientific Communication

Anchored by:

Kevin Darcy
Director, Link Strategy
VEEVA

Participants:

Kevin Darcy Director, Link StrategyVeeva
Kevin Darcy
Director, Link StrategyVeeva
Jo Peddhinti AdvisoryHLTH Community
Jo Peddhinti
AdvisoryHLTH Community
Anna-Maria Heidinger Head of Digital Innovation HubDaiichi Sankyo Europe
Anna-Maria Heidinger
Head of Digital Innovation HubDaiichi Sankyo Europe
Gazal Vakili Director, Digital Health InnovationDainippon Sumitomo Pharma
Gazal Vakili
Director, Digital Health InnovationDainippon Sumitomo Pharma
Hrvojka Kostelac Digital Health LeadTakeda Pharmaceutical
Hrvojka Kostelac
Digital Health LeadTakeda Pharmaceutical
Mithun Ratnakumar Director Technology Strategy & GovernanceGerresheimer
Mithun Ratnakumar
Director Technology Strategy & GovernanceGerresheimer
Sheena Dempsey Chief Solutions Officer Indivi
Sheena Dempsey
Chief Solutions Officer Indivi

About this Meeting

Digital health is changing the Medical Affairs (MA) function; the introduction of connected technology alongside drugs provides MA with new methods of reaching patients and their physicians. It also brings with it new insights into treatment experiences and outcomes as well as drug safety profiles.

The impetus to innovate within MA is twofold: MA must innovate what and how it communicates with key stakeholders in relation to artificial intelligence and connected health offerings. MA will need to explore new methods of engagement and communication whilst in tandem upskilling the function in communicating the advantages of digital health technologies.

Join this meeting with your peers to discuss how the medical affairs function of the future will evolve. We will discuss:

  • How to communicate digital health evidence and build confidence in technology among physicians.
  • Data driven decision-making and monitoring of digital health medical affairs strategies.
  • Strategies to overcome resistance, focused on successful implementation of digital health initiatives.
We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.