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15 Feb 2023 | 03:45 PM GMT

The Role of the Consumer Experience in DTx

Anchored by:

Lee Shapiro
Managing Partner
7WIREVENTURES

Participants:

Lee Shapiro Managing Partner7wireVentures
Lee Shapiro
Managing Partner7wireVentures
Anna-Maria Heidinger Head of Digital Innovation HubDaiichi Sankyo Europe
Anna-Maria Heidinger
Head of Digital Innovation HubDaiichi Sankyo Europe
Arshia Gratiot Founder and CEOEupnoos
Arshia Gratiot
Founder and CEOEupnoos
Ary Deleray Digital Health Business LeaderRoche
Ary Deleray
Digital Health Business LeaderRoche
Callum Stephenson Lead AI ScientistOPTT Health
Callum Stephenson
Lead AI ScientistOPTT Health
Cathy Zaremba Director, Product MarketingBrightInsight
Cathy Zaremba
Director, Product MarketingBrightInsight
David Schonthal Clinical Professor of StrategyNorthwestern University - Kellogg School of Management
David Schonthal
Clinical Professor of StrategyNorthwestern University - Kellogg School of Management
Dr. Nick (Nemanja) Kovacev Head of Healthcare and Life Sciences PracticeHTEC Group
Dr. Nick (Nemanja) Kovacev
Head of Healthcare and Life Sciences PracticeHTEC Group
Fulvio Michelis Digital Strategy DirectorMerck KGaA
Fulvio Michelis
Digital Strategy DirectorMerck KGaA
Jill Smith Event ExecutiveHealthXL
Jill Smith
Event ExecutiveHealthXL
Jock Thompson CEOHyduro, Inc.
Jock Thompson
CEOHyduro, Inc.
Matt Norton VP of Marketing & Commercial DevelopmentS3 Connected Health
Matt Norton
VP of Marketing & Commercial DevelopmentS3 Connected Health
Richelle Flanagan Co-FounderMy Moves Matter
Richelle Flanagan
Co-FounderMy Moves Matter
Yuki Zhang Sr. Director, Digital ProductOtsuka
Yuki Zhang
Sr. Director, Digital ProductOtsuka

About this Meeting

Small, intimate and participant-led discussions tackling digital health challenges. Spaces are limited to 8 - 12 people, allowing you to focus on quality in-depth conversations.

As technology advances in all sectors (e.g. fintech, entertainment, etc) , consumer behaviour changes and the expectations on user experience are higher than before. Healthcare is not an exception. As healthcare evolves to a more patient-centric model, DTx products will need to be more and more engaging to thrive in this competitive industry. 

How can DTx companies build a top-notch consumer experience that drives adoption and impacts the effectiveness of the digital treatment? Join this session to discuss with your peers: 

  • What does ‘great consumer experience’ look like in DTx solutions?  Every DTx product and every patient is different, how can we define what a great consumer experience is? How does the definition change depending on the disease chronicity, sociodemographic group, gender, or other?  
  • The importance of human-centered design in DTx. What are the human-centered designs DTx companies should never forget? What are the challenges that need to be addressed to ensure that DTx are accessible to all and inclusive of all demographics? 
  • Data needs & Strategies for measuring and improving patient engagement: what are the metrics that define how good the experience is for the end user? How can companies use data to improve their products and build the best consumer experience?
  • Personalisation for consumer loyalty. How to identify the consumer’s needs and requirements? How to create a seamless experience that speaks to each customer as an individual?
We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.