Upskilling Medical Affairs for Digital Health

In an era of digital transformation, the way in which we care and treat patients is fundamentally being altered. Layers of technology are added to the patient journey at different junctures, often with the intent to monitor treatment progress, side effects or wellbeing. Advanced analytics on data generated from patient touchpoints is reshaping how pharma operates. How and when to leverage technology to create additional touchpoints with patients and how to leverage data from these touchpoints is not yet ingrained into how medical affairs professionals think about the patient journey. 

To unlock the full potential of these technologies, medical affairs professionals must be equipped with the right digital health domain knowledge. This process of upskilling medical affairs teams is crucial to catalyse digital health acceptance, and ultimately adoption within pharmaceutical organisations. 

If you're interested in discussing how medical affairs teams will need to upskill in digital health, this is the roundtable for you. We'll explore the following: 

• Unlock the Value of Digital Health: What does the medical affairs function require to truly understand and unlock the value-add of technology to the patient journey?

• Essential Skills and Domain Knowledge: What core digital health competencies should medical affairs professionals develop?

• Evaluating Upskilling Impact: What metrics and indicators can be used to understand how upskilling initiatives are enabling medical teams?

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.