Who Owns the Patient Relationship Now?

Patients are increasingly engaging with healthcare through pharmacies, digital platforms, virtual care providers, AI assistants, and consumer health apps before they ever interact with a traditional health system. As healthcare becomes more digital, retail-oriented, and consumer-driven, the competition to own the patient relationship is expanding far beyond providers alone.

For health systems, pharma companies, payers, and digital health organizations, this shift is reshaping how patients discover care, make decisions, build trust, and stay engaged over time. At the same time, questions are emerging around who controls access, who owns the data and relationship, and what happens when healthcare experiences begin to resemble retail and technology platforms more than traditional care delivery models.

This roundtable brings together leaders across healthcare, digital health, pharma, and payer ecosystems to explore how patient engagement and access models are evolving. The discussion will focus on the changing dynamics between providers, retailers, digital platforms, and AI-enabled experiences, and what these shifts mean for long-term patient loyalty, trust, and care delivery.

Join us to discuss:

• How are retail health, AI, and digital-first care models reshaping patient engagement and access?

• Who is best positioned to build long-term patient relationships in an increasingly digital healthcare landscape?

• What opportunities and risks emerge as healthcare experiences become more consumer-driven and platform-based?