How to Change Someone’s Mind: Persuasion Strategies for Healthcare Leaders

Healthcare leaders are constantly asked to advocate for change — whether influencing clinical adoption, securing executive buy-in, aligning cross-functional teams, making a direct sale, persuading investors to come in on a new round of fundraising or convincing policymakers to support new approaches to care.

And while healthcare is complex, facts don’t change feelings. They never did. Communicating technical topics and persuading your audience to care about them is just as much art as science. 

This skill can be especially important for women and gender-minorities who often find themselves negotiating in rooms where they are unexpected.

In this webinar, Kat McDavitt, an award-winning negotiator, communicator, and CSweetener mentor, will break down the real mechanics of persuasion in healthcare leadership. Known for her witty and direct communication style, Kat will dissect real-world examples of persuasive communication — including epic failures — to reveal what actually changes minds in high-stakes environments. 

Expect blunt insights, evidence-driven critique, and a roadmap for immediate action to advocate for what matters in healthcare. What you’ll gain: an adaptable blueprint for changing minds on complex topics that can be applied to efforts–from national campaigns down to investor-level conversations. Register today to learn how to move beyond facts and figures and make space for meaningful, persuasive dialogue.